During a WWF network partners meeting, The Chefs Journey Expedition Series aimed at transforming seafood consumption through behaviors change was designed by John Lucas founder of explore4knowledge and WWF ambassador.
WWF SASSI were experiencing a problem in addressing the ever increasing consumption of marine resources / sea foods within the townships of South Africa.
The idea was simple, find celebrity or influential chefs and make them go “GREEN”.
The method was by taking chefs on one of explore4knowledge’s award winning behavior change expeditions.
To take them to the ocean and get them to dive with the species they consume, get them to interact with leading authorities and celebrity “GREEN” chefs.
Once they return home the WWF team will equip them and assist them in moving forward, serving sustainable meals and educating their communities. Essentially creating environmental champions through a life changing experience.
Pin Media Productions was proud to once again work with the explore4knowledge team in documenting this iconic expedition.
Soweto2Sodwana is part 1 of 5 expeditions in the Chefs Journey Series by John Lucas and the explore4knowledge, proudly managed in partnership with WWF SASSI and the UN ep